Here’s a ready-to-execute creative package with specs for your design team:

 

1. TikTok/Instagram Reels Ad Assets

Technical Specs:

  • Format: 9:16 Vertical Video (1080x1920)
  • Length: 15 seconds
  • Style: Fast-cut meme aesthetic
    Scene Breakdown:
  1. Hook (0-3s):
    • Visual: Gloved hand holding a greasy burger, struggling to double-tap phone screen.
    • Text Overlay: "Tired of missing the like button?"
    • SFX: "Ugh" sound effect
  2. Solution (4-8s):
    • Visual: Quick zoom to ear showing earbud, finger tap on stem → heart animation bursts on phone screen
    • Text: "Meet the world's first TikTok-control earbuds"
    • SFX: "Cha-ching" + camera shutter
  3. Features (9-12s):
    • Split-second flashes of:
      • Custom meme displayed on charging case
      • User switching from Spotify to local music
    • Text: "Control. Customize. Connect."
  4. CTA (13-15s):
    • Visual: QR code pulses to beat of music
    • Text: "Scan to join #NoHandsChallenge"
    • Music: 15s clip of trending sound (e.g. "Oh No" remix)

Alternate Versions:

  • Gamer Edition: Show Fortnite player using earbud to mute chat
  • Gym Edition: Runner adjusting volume without touching phone

2. Amazon Product Page Assets

Image Requirements:

  1. Main Hero Shot:
    • Composition: Earbuds angled at 45° with custom "Doge" meme displayed on case screen
    • Lighting: Glossy product reflection
    • Text: "TikTok Control Enabled" (neon pink stroke)
  2. Feature Breakdown:
    • Graphic 1: Annotated earbud showing touch zones (like, scroll, volume)
    • Graphic 2: Side-by-side phone + case showing sync process
    • Graphic 3: Comparison table vs AirPods (highlighting TikTok controls)
  3. Lifestyle Images:
    • Coffee shop: Person laughing while scrolling with greasy fingers
    • Gym: Case displaying workout stats as screensaver

Video Specs:

  • 30s silent demo (auto-plays on Amazon)
  • Focus: Close-ups of touch controls in action

3. Influencer Seed Kit Contents

Physical Package:

  • Custom box with their @handle laser-etched on case
  • Insert card with challenge instructions
  • QR-linked unique discount code (influencer gets 10% commission)

Digital Assets:

  • Pre-edited 15s clip of them "reacting" to features
  • Meme templates with blank text bubbles
  • Audio files with branded sound effects

4. Performance Marketing Visuals

Facebook/Google Ads:

  • Option A: Looping GIF of case cycling through 3 custom images
  • Option B: Before/After slider (greasy phone vs clean hands using earbuds)

CTAs:

  • "Scroll Grease-Free" (Food niche)
  • "Your Memes Belong Here" (Gaming niche)
  • "Never Miss the Beat" (Music niche)

5. Offline Activation Props

Pop-up Booth Elements:

  1. Photo Mirror:
    • AR filter that superimposes earbuds on user's ears
    • Instantly sends selfie to display on demo case
  2. Interactive Table:
    • Pressure-sensitive mat where footsteps control:
      • Left foot = Scroll down
      • Right foot = Like
    • LED counter showing "Total No-Hands Likes"
  3. Takeaways:
    • Case-shaped USB drives with promo video
    • "I Liked It With My Face" sticker packs

Production Notes:

  • Color Palette: Electric purple (#CA3BFB) + Cyber lime (#A4EF00)
  • Fonts:
    • Headers: "Neue Machina" (ultrabold)
    • Body: "Space Grotesk" (medium)
  • 3D Renders Needed:
    • Earbud cutaway showing Jerry chip
    • Charging case with customizable screen layers

Localization Tips:

  • SEA Markets: Add GrabFood/UberEats integration mockups
  • Middle East: Show case displaying Arabic calligraphy
  • Europe: Feature Eurovision voting controls

Ready for design execution? Here's what we need next:

  1. Product photography raw files
  2. Brand hex color codes
  3. Preferred meme references for templates

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