Beyond lossless audio, the next “musthave”feature for audio devices is spatial audio. Spatial audio, often known as 3D audio, allows the user to fully immerse themselves in a virtual three dimensional space.
Most smartphones can stream spatial audio, but more content must still be produced, and new technologies must be considered if spatial audio is to be fully utilized for streaming music, films, games, and other types of content; for
example – in the headphones/true wireless categories—spatial audio with headtracking for complete surroundsound immersion.
Our research indicates that consumers are becoming more knowledgeable about spatial audio, are actively seeking the feature, and would be willing to pay more for devices that support it.
Individuals who participated in our survey.
14 More than half of respondents claimed spatial audio is likely to influence their decision to buy their next pair of true wireless earbuds, and 41% of respondents said they would be willing to spend more for the feature. Several market segments are striving to integrate spatial audio into a variety of multimedia forms.
The music industryis producing content to enhance the listening experience for fans of their favorite musicians, enabling more realistic virtual concert experiences.
Spatial audio is being used by film producers to create more immersive soundscapes, especially for home theater systems. By integrating headtracking to offer spatial audio that moves with the player as they explore virtual worlds, gaming content providers are using spatial audio to create more immersive gameplay, especially in VR. High interest levels in spatial audio.
Familiarity with spatial audio is increasing
73% of respondents are aware of spatial audio, while 34% of respondents are quite familiar with the feature.
Due to its use in Bollywood lms, spatial audio is particularly well-known in India
How much do you know about Spatial audio?
.Never seen or never heard of it before
.Know only the name
.Know very little
.Know some things
.Know a lot
Which of the following types of content would you like to listen to if your next wireless earbuds/headphones support spatial audio?
.Music
.Movies
.Videos
.TV shows
.Games
.Podcasts
Users are interested in spatial audio for a wide range of content and use cases,from gaming, to music.
This indicates that consumers now recognise the positive impact spatial audio can have on their overall listening experience.