Likely impact of advanced features on true wireless earbud purchase
.Active noise cancellation
.Lossless audio quality
.Context awareness
.Spatial / 3D audio
.Hearing personalization
.Voice assistant capabilities
.Fitness & health sensor capabilities
Active noise cancellation (ANC) remains the most requested feature, with many consumers now also seeking lossless audio support in their wireless earbuds. This, combined with demand for features like spatial audio and hearing personalization, demonstrates continued desire for richer features.
Additionally, there is growing demand for enhanced sensor capabilities and fitness & health tracking, which have risen yearonyear