"Customizable photo screensaver, support connected mobile phone pictures.
Support short video social APP control: page scroll, volume adjusting, like,
Connect phone and compartment at the same time.Easy switch local and phone musics."
1. Core Selling Points
① Smart Interactive Features
✔ Short Video Control – One-tap like, scroll, volume adjust (TikTok/Instagram/YouTube Shorts).
✔ Custom Photo Screensaver – Display personal pics on charging case (e.g., pet, memes, loved ones).
✔ Dual-Device "Smart 1-to-2" – Seamlessly switch between phone music and local files (e.g., MP3 in case storage).
② High-End Tech Specs
✔ Bluetooth 5.4 – Stable, low-latency connection for gaming/videos.
✔ ENC Dual-Mic – Crystal-clear calls in noisy environments.
✔ Jerry Chipset (7006D4 + L7013A6) – Power-efficient, premium sound tuning.
③ Lifestyle & Convenience
✔ Touch Controls – Play/pause, skip tracks with gestures.
✔ Long Battery Life – 30hrs total (case + earbuds).
✔ Trendy & Lightweight – Matte finish, ergonomic fit.
2. Target Audience
| User Group | Use Case | Why They’ll Buy |
|---|---|---|
| Gen Z Social Users | Scrolling TikTok/Reels | Hands-free video control |
| Commuters | Calls on subway/bus | ENC mic blocks noise |
| Fitness Enthusiasts | Gym/local music playback | Dual-connect for offline MP3s |
| Tech-Savvy Gifters | Unique presents | Custom photo screensaver |
3. Marketing Strategy
① Positioning
"The Social Media Earphone – Control, Customize, Connect."
→ First earbuds with built-in TikTok/Instagram Shorts controls.
② Channels & Tactics
| Platform | Strategy | Example Execution |
|---|---|---|
| TikTok/Instagram | Viral demo videos | "How I Like 100 Videos Without Touching My Phone" |
| YouTube | Tech influencer reviews | "Can These Earbuds Replace Your Remote?" |
| Amazon/Shopee | SEO-optimized title | "Bluetooth 5.4 Earbuds w/ TikTok Control + Custom Screen" |
| Offline Pop-ups | Interactive kiosks | Let shoppers upload selfies to demo screensaver |
③ Promotions
🔥 Pre-order Bonus – Free "VIP" custom screen design service.
🎁 Student Discount – 15% off with .edu email.
📱 UGC Contest – #NoHandsChallenge – Best creative control demo wins free pair.
④ Pricing Strategy
- MSRP: $49.99 (aggressive for features).
- Bundle: $59.99 (earbuds + premium case skins).
4. Competitive Edge
| Competitor | Weakness | Our Advantage |
|---|---|---|
| AirPods | No touch controls for apps | Full TikTok/Reels integration |
| Jabra Elite | Boring design | Custom photo display |
| SoundPEATS | No dual-connect | Local + phone music switching |
Key Message:
"Why just listen when you can control your world?"
5. Risk Mitigation
⚠ Supply Chain – Secure backup Jerry chip suppliers.
⚠ Copycats – Fast iteration (e.g., add "voice comment" feature).
⚠ Returns – Offer 1-year "no-questions" warranty for early adopters.
Final Summary
Goal: Dominate as the earbuds for short-form video addicts.
Phase 1: Viral social campaigns → Gen Z hype.
Phase 2: Expand to gym/commuter niches via dual-connect.
Phase 3: Partner with TikTok influencers for limited editions.
Call to Action:
"Swipe less, live more – let your ears do the scrolling." 🎧✨
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